AT & T

INFORMATION ARCHITECTURE

OVERVIEW ↘

Information archictect over the global navigation team. So all that is incompassed in the black bar at the top and the bottom of the website. which inluded but not limited to facilitating the users and their mental model and data to consider their structures and language thoughtfully.

ROLES

Organizing and structuring context that closely relates to users in order to quickly and accurately complete tasks.

Create blueprints for design structure which turned into wireframes and sitemaps.
Heavy reseach, whcih included competitive and comparitive analysis.
Whatever needed to be done. (I'm a team player not a soloist)

TIMELINE

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THE
PROBLEM

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THE
DESIGN CHALLENGE

THE
SOLUTION

PROCESS
DEVELOPMENT

Get the Business Context

Meet with stakeholders to reveal business goals. Ask lots of questions such as: What is the business model and how will success be measured, conduct individual and group interviews and ensure all stakeholders are heard.

Understand Users and their Context

Observe users and conduct various user research tactics to reveal user needs, goals, and behaviors to create a persona.

Design the IA and test

First I needed to explore IA patterns already present in similar projects and plan carefully for the labels and language that will be used.

After is where I started to test the IA with users by card sorting and tree testing. After getting great finding I’d revise the IA and Communicate designs, testing, and changes to stakeholders and my team.